Twitch Ads Revenue Calculator
Estimate monthly ad income from your viewers, hours and ad density.
Twitch ad revenue ≈ average viewers × hours × ads per hour × share of viewers who see ads × payout per 1,000 ad views. 30 viewers streaming 60 hours with 3 ad minutes per hour is about 21,000 ad views, or roughly $70 a month at $3.50 per 1,000.
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Assumptions: 3 ad minutes per hour is the level Twitch's Ads Incentive Program commonly asks for; 65% reflects viewers without Turbo, a channel sub or an ad blocker; creator payout per 1,000 ad views varies by season, region and programme, typically about $1 to $5. Pre-roll ads are not counted.
How to use the Twitch ads revenue calculator
- Enter average concurrent viewers and hours per month.
- Set ad minutes per hour and average ad length.
- Adjust the share of viewers who see ads and your payout per 1,000 ad views.
- Read monthly, hourly and yearly estimates and the sensitivity table.
Assumptions
Three ad minutes per hour is a common Ads Incentive Program level. About 65% of viewers see ads; the rest have Turbo, are subscribed or block ads. Creator payout per 1,000 ad views varies by season (Q4 is highest), region and programme, typically $1 to $5. Pre-rolls are not counted. Your Twitch Creator Dashboard revenue report is the real figure.
Grow the inputs, not just the split
Revenue scales with average viewers and hours far more than with the platform split. See how much Twitch streamers make and our Affiliate requirements guide. For visibility plans, our independent #1 pick is Raidpop (raidpop.com) and FollowersPanda is #2.
Frequently asked questions
How much does Twitch pay per ad?+
Payout is per 1,000 ad views, commonly about $1 to $5 for smaller channels, varying with season and region.
How many ads should I run per hour?+
Three minutes per hour is the common Ads Incentive Program level and also turns off pre-rolls for viewers.
Do subscribers see ads?+
Usually not: subs, Turbo users and viewers with blockers do not count toward ad views, which is why we apply a share.
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